Search Science
Insight + Intelligence = Increased Revenue
With VLDB Solutions' ‘Search Science’, companies are transforming their marketing campaigns and realising increased ROI from their marketing expenditures. Search Science combines powerful components from an "ecosystem" of unique technology, software, services and partnerships.
The evolution of the Internet has dramatically changed the dynamic between businesses and consumers. Consumers control where and how they engage with a business and its brand through a unique mix of online channels and emerging media.
These channels are unpredictable and dynamic, and have completely reshaped the mass media environment. To be successful in this new environment, businesses must bridge the gap between dynamically changing consumer behaviour and enterprise decision-making.
Because VLDB Solutions is an independent system integrator, we have selected the best-proven technologies to make Search Science the most powerful marketing tool in today’s ever changing marketplace.
Search Science Benefits
- × Improve conversion rates by increasing the relevance of offers and promotions across all channels
- × Identify the real value of abandoned shopping carts when items have actually been purchased through another channel
- × Understand and exploit multi-channel behaviours that lead to sales
- × Measure and compare effectiveness of marketing programs across all channels and media
- × Encourage channel migration from high cost to lower cost channels
Component Overview
PPC Bid Management
- × Goal-based bid management technology (Portfolio theory with a twist)
- × Set bids at the keyword-level with no clustering
- × Easy to implement and deploy
- × Use of custom external (e.g. stock market) and internal (product margins) feeds produces more effective bids
- × Bids can be quickly altered to respond to market changes
Web Tracking
- × Captures complete, real-time, detailed browser data from online visitors to your website across all channels
- × Data on visitor behaviour, customer experience, business processes, environment, content and experience from any browser-based application or online application
- × Data is transformed into business events, customer and transactional data a detailed and summarised level
- × Data is stored into a pre-defined data schema within seconds of capture
Scalable Data Warehouse
- × Detailed browser data can be loaded directly into a data model that can be implemented on a number of databases such as Teradata, Greenplum and Netezza.
- × Reporting applications can source data directly from the data model - captured web data can be used as a feed back into the PPC Bid Management software to improve the bid process.
Search Science Analytics
- × Integrate Search Science data with your existing Business Intelligence processes either by using our own reporting and analytics modules, or by using our custom-built Business Intelligence layers for SAP BusinessObjects, Oracle Business Intelligence, Microsoft BI (SSRS/SSIS) and Microstrategy.
- × We offer comprehensive suites of report portfolios, analytics, and dashboards for each of these environments which will allow you to seamlessly integrate Search Science Analytics into your existing Management Information infrastructure, with minimum disruption.
- × We also offer a broad range of consultancy and training services which allow you to maximise the ROI on Search Science Analytics, yielding immediate results and depth of analytic power.